CONTRACT AWARD NOTICE – OFFICIAL JOURNAL

Section I: Contracting Authority

I.1)

Name, Address and Contact Point(s)

I.2)

Type of contracting Authority and Main Activity or Activities

Ministry or any other national or federal authority, including their regional or local sub-divisions National or federal agency/Office Regional or local Authority Regional or local Agency/Office Body governed by public law European Institution/Agency or International Organisation

General public services Defence Public order and safety Environment Economic and financial affairs Health Housing and community amenities Social protection Recreation, culture and religion Education

Section II: Object of the Contract

II.1)

Description

II.1.1)

Title attributed to the contract by the contracting authority

Specialist Food and Drink Marketing, PR and Copywriting Services

II.1.2(a))

Type of works contract

II.1.2(b))

Type of supplies contract

II.1.2(c))

Type of service contract

II.1.2)

Main site or location of works, place of delivery or performance

Wales

II.1.3)

This notice involves a framework agreement

II.1.4)

Short description of the contract or purchase(s)

The Welsh Government’s Food Division is responsible for promoting Welsh food and drink throughout Wales, the UK and overseas. A key priority of ‘Towards Sustainable Growth: An Action Plan for the Food and Drink Industry 2014-2020’ [hereafter referred to as ‘the Action Plan’] is to grow output for the industry by 30% to 7 billion by the year 2020, working in partnership with industry, and in addition to raising the profile of Welsh food and drink on the national and international stage with the ‘Bwyd a Diod Cymru / Food and Drink Wales’ identity. Link to Action Plan.

The aim of this tender is to appoint a contractor on this Single Suppler Framework to assist the Welsh Government’s Food Division (on behalf of Welsh Ministers, and hereafter referred to as ‘the Client’) to promote the industry throughout Wales, the UK and overseas and raise the profile of our ‘Bwyd a Diod Cymru / Food and Drink Wales’ trade identity. The Framework will last for 1 year and 11 months with the option to extend for a further 12 months, to a maximum estimated value of 700,000 GBP. Suppliers should note that inclusion on a framework does not constitute a guarantee of employment. The Client is not obligated to commission any work under this arrangement.

Objectives

Ensure key messages and delivered actions from the Action Plan are clearly communicated;

Raise awareness and the profile of our trade focused ‘Bwyd a Diod Cymru / Food and Drink Wales’ identity;

Promote developments, successes and good news stories in line with the Action Plan;

Promote clear and coherent messages of the support available by the Welsh Government to producers;

Improve the perceptions of Wales as a destination where high quality and distinctive food is widely available

To raise the profile of Welsh Food and Drink via the Hospitality and Catering industry in Wales, by promoting joint activity between the Food and Tourism sector in Wales in line with the Food Tourism Action Plan for Wales 2015 -2020 (FTAP). www.gov.wales/foodanddrinkwales

II.1.5)

Common Procurement Vocabulary (CPV)

II.1.6)

Contract covered by the government procurement agreement (GPA)

II.2)

Total final value of the contract(s)

II.2.1)

Total final value of the contract(s)

Section IV: Procedure

IV.1)

Type of procedure

IV.1.1)

Type of procedure

IV.2)

Award criteria

IV.2.1)

Award criteria

IV.2.2)

An electronic auction has been used

IV.3)

Administrative information

IV.3.1)

File reference number attributed by the contracting authority

C142/2013/2014

IV.3.2)

Previous publication(s) concerning the same contract

Other previous publications

Section V: Award of contract

Contract No:

V.1)

Date of contract award:

V.2)

Numbers of offers received:

V.3)

Name and address of economic operator to whom the contract has been awarded

V.4)

Information on value of contract

V.5)

The contract is likely to be subcontracted

Short description of the value/proportion of the contract to be subcontracted

Section VI: Complementary Information

VI.1)

Contract related to a project and/or programme financed by community funds?

VI.2)

Additional Information

Please note this is a Framework Agreement with an indicative total spend (including during any optional extensions) estimated between 500,000 and 700,000 GBP.

(WA Ref:31490)

VI.3)

Procedures for appeal

VI.3.1)

Body responsible for appeal procedures

Body responsible for mediation procedures

VI.3.2)

Lodging of appeals

VI.3.3)

Service from which information about the lodging of appeals may be obtained

VI.4)

Dispatch date of this Notice