Contract award notice
Results of the procurement procedure
Section I: Contracting
authority
I.1) Name and addresses
The University of Sussex
Sussex House, Falmer
Brighton
BN1 9RH
UK
Contact person: Ariana Beatty
E-mail: A.Beatty@sussex.ac.uk
NUTS: UKJ21
Internet address(es)
Main address: http://www.sussex.ac.uk/
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Advertising Services.
Reference number: US_17015
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
The University wishes to invite tenders for the provision of online and offline advertising services. The framework agreements will cover all types of online and offline advertising services for student recruitment marketing, including, but not limited to, planning and strategy input, brand management, platform/channel expertise and advice, buying media space, copywriting, creative direction and ad creative, campaign creation, optimisation, tracking, reporting and evaluation.
This currently doesn't involve brand management, copywriting, creative direction and ad creative.
II.1.6) Information about lots
This contract is divided into lots:
Yes
II.1.7) Total value of the procurement
Value excluding VAT:
1 660 000.00
GBP
II.2) Description
Lot No: Lot 1
II.2.1) Title
Online advertising services
II.2.2) Additional CPV code(s)
79341000
79341000
79341000
79341000
79341000
II.2.3) Place of performance
NUTS code:
UKJ22
II.2.4) Description of the procurement
The framework agreements will cover all types of online and offline advertising services for student recruitment marketing, including, but not limited to, planning and strategy input, platform/channel expertise and advice, making recommendations to meet objectives, buying media space, campaign management, optimisation, tracking, reporting and evaluation. This currently doesn't involve brand management, copywriting, creative direction and ad creative.
II.2.5) Award criteria
Quality criterion: Most Economically Advantages Tender
/ Weighting: 75
Price
/ Weighting:
15
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: Lot 2
II.2.1) Title
Offline advertising services
II.2.2) Additional CPV code(s)
79340000
79340000
79340000
79340000
79340000
II.2.3) Place of performance
NUTS code:
UKJ22
II.2.4) Description of the procurement
The University wishes to invite tenders for the provision of online and offline advertising services. The framework agreements will cover all types of online and offline advertising services for student recruitment marketing, including, but not limited to; planning and strategy input, platform/channel expertise and advice, making recommendations to meet objectives, buying media space, campaign management, optimisation, tracking, reporting and evaluation. This currently doesn't involve brand management, copywriting, creative direction and ad creative.
II.2.5) Award criteria
Quality criterion: Most Economically Advantages Tender
/ Weighting: 75
Price
/ Weighting:
15
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
No
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2017/S 118-237264
Section V: Award of contract
Lot No: Lot 1
Contract No: US_17015
Title: Online advertising services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
23/10/2017
V.2.2) Information about tenders
Number of tenders received: 8
Number of tenders received from SMEs: 4
Number of tenders received by electronic means: 8
The contract has been awarded to a group of economic operators:
Yes
V.2.3) Name and address of the contractor
Net Natives Online
06597184
21 Dyke Road, East Sussex
Brighton
BN1 3FE
UK
NUTS: UKJ21
The contractor is an SME:
No
V.2.3) Name and address of the contractor
Beattie
SC248915
118 North Main Street
Falkirk
FK2 8HU
UK
NUTS: UKJ21
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 1 230 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: Lot 2
Contract No: US_17015
Title: Offline advertising services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
23/10/2017
V.2.2) Information about tenders
Number of tenders received: 5
Number of tenders received from SMEs: 3
Number of tenders received by electronic means: 5
The contract has been awarded to a group of economic operators:
Yes
V.2.3) Name and address of the contractor
Meerkat Works Limited
5598200
S2, The Old Market, Upper Market Street, E Sussex
Hove
BN3 1AS
UK
NUTS: UKJ21
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Studio Tri Limited /S3
07689042
One Central Square, 5th Floor
Cardiff
CF10 1FS
UK
NUTS: UKJ21
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 415 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
University of Sussex
Brighton
Bn1 9RH
UK
VI.4.2) Body responsible for mediation procedures
The University of Sussex
Sussex House, Falmer
Brighton
BN1 9RH
UK
E-mail: A.Beatty@sussex.ac.uk
Internet address(es)
URL: http://www.sussex.ac.uk/
VI.4.4) Service from which information about the review procedure may be obtained
The University of Sussex
Sussex House, Falmer
Brighton
BN1 9RH
UK
E-mail: A.Beatty@sussex.ac.uk
Internet address(es)
URL: http://www.sussex.ac.uk/
VI.5) Date of dispatch of this notice
26/10/2017