Contract notice
Section I: Contracting
authority
I.1) Name and addresses
Transport for London
Transport for London
5 ENDEAVOUR SQUARE
LONDON
E201JN
UK
Contact person: Neil Mckenzie
E-mail: NeilMckenzie@tfl.gov.uk
NUTS: UK
Internet address(es)
Main address: https://tfl.gov.uk
I.3) Communication
Access to the procurement documents is restricted. Further information can be obtained at:
https://service.ariba.com/Supplier.aw
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be sent electronically to:
https://service.ariba.com/Supplier.aw
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Other: Public Transport
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Through the Line Creative
Reference number: TFL-96814
II.1.2) Main CPV code
60000000
II.1.3) Type of contract
Services
II.1.4) Short description
This is a Call for Competition under PCR (2015) on behalf of Transport for London inviting candidates to enter the prequalification phase for Through the Line Creative services.
Expressions of interest are invited by completion of a Supplier Selection Questionnaire (SSQ), which is found at the SAP ARIBA address above.
Transport for London (TfL) wishes to appoint a best-in-class creative and production, advertising and marketing agency to deliver integrated reputation building, revenue generation and behaviour change campaigns.
Working in partnership with the Creative Agency will enable TfL to deliver effective marketing campaigns in support of TfL's business objectives. The Service Provider must be capable of long-term strategic thinking for the TfL brand across the full portfolio, as well as for individual integrated campaign briefs.
Our marketing and behaviour change programmes are aligned to the Mayor's Transport Strategy, TfL's business plan and the Customer Strategy. The current priorities (which are subject to change once the new Mayor's Transport Strategy is issued) include campaigns to:
• Encourage more use of public transport and more walking and cycling.
• Encourage drivers to drive more safely.
• Encourage safer behaviour and reduce antisocial behaviour on public transport.
• Maximise engagement and behaviour change around road user charging with road users.
• Help manage TfL's reputation and its drivers, particularly care, trust and momentum.
• Reach all of London's diverse communities, particularly those from Black and Asian minority heritage and those with a disability.
The services are required to commence from 1st June 2025.
The Creative Agency Framework will allow TfL and the London Legacy Development Corporation (LLDC) to utilise an agency for any marketing and behaviour change projects. These projects play an important role providing information to customers around multiple TfL initiatives and services.
Key objective:
A framework is required to enable TfL to plan and deliver effective marketing campaigns in support of business objectives, specifically, to provide through-the-line strategic thinking, off-line below-the-line planning and buying, print management and development and production of creative work.
To be able to participate in the tender, suppliers must be registered on TfL's SAP Ariba system. Details are provided in this notice.
II.1.5) Estimated total value
Value excluding VAT:
50 000 000.00
GBP
II.1.6) Information about lots
This contract is divided into lots:
No
II.2) Description
II.2.2) Additional CPV code(s)
60000000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
TfL is seeking a Creative Agency to support its marketing and behaviour change projects.
TfL requires a contract to be put in place for 1st June 2025.
TfL is conducting a competitive tender for this Contract for a duration of two (2) years from the Contract Commencement Date with the option, at the Authority's Sole Discretion, to
extend for further periods up to a maximum of three (3) years.
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 24
This contract is subject to renewal: Yes
Description of renewals:
This contract will be re-tendered prior to contract expiry.
II.2.9) Information about the limits on the number of candidates to be invited
Envisaged minimum number: 5
Objective criteria for choosing the limited number of candidates:
Bidders who pass the SSQ stage will invited to ITT stage.
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
Yes
Description of options:
Extension for up to 36 months.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section III: Legal, economic, financial and technical information
III.1) Conditions for participation
III.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions:
To be able to participate in the tender, suppliers must be registered on TfL's SAP Ariba system.
To express an interest for this contract, interested bidders must BOTH confirm by email to neilmckenzie@tfl.gov.uk to express their interest in the opportunity AND complete Ariba registration, if required. Upon completion of registration and confirmation that the bidder has been invited to the Sourcing Event in Ariba, the interested bidder will have unrestricted and full access to the procurement documents, free of charge through their dashboard when they login to Ariba at https://service.ariba.com/Supplier.aw.
Any additional information can be obtained from the above mentioned email address. Economic operators need to complete
and submit a response to the relevant procurement documents by the deadline date set out in these documents.
To register or to check if you are already registered in Ariba log on to https://service.ariba.com/Supplier.aw. Interested participants must read the instructions carefully before proceeding with registration and are advised to satisfy themselves that they understand all the requirements of this opportunity and the procurement exercise before submitting their response. For help on uploading your responses, please refer to https://support.ariba.com/Adapt/Ariba_Network_Supplier_Training. If the problem persists please contact Ariba_Supplier_Enablement@tfl.gov.uk.
Please note, even if you are already a registered supplier on SAP Ariba you must without any delay confirm to the Procurement Lead neilmckenzie@tfl.gov.uk your intention to participate in
this opportunity and your details as follows, so that the Procurement Lead can manually add vital details to the Sourcing Event on SAP Ariba.
You must provide:
- your single point of contact first name and surname
- your email address
- your position in the organisation
- your organisation name
III.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
III.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
III.2) Conditions related to the contract
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Competitive procedure with negotiation
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
No
IV.2) Administrative information
IV.2.2) Time limit for receipt of tenders or requests to participate
Date:
10/05/2024
Local time: 12:00
IV.2.3) Estimated date of dispatch of invitations to tender or to participate to selected candidates
Date:
03/06/2024
IV.2.4) Languages in which tenders or requests to participate may be submitted
EN
IV.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 12 (from the date stated for receipt of tender)
Section VI: Complementary information
VI.1) Information about recurrence
This is a recurrent procurement:
Yes
VI.3) Additional information
To be able to participate in the tender, suppliers must be registered on TfL's SAP Aribasystem.
To express an interest for this contract, interested bidders must BOTH confirm by email to neilmckenzie@tfl.gov.uk to express their interest in the opportunity AND complete Ariba
registration, if required. Upon completion of registration and confirmation that the bidder has been invited to the Sourcing Event in Ariba, the interested bidder will have unrestricted
and full access to the procurement documents, free of charge through their dashboard when they login to Ariba at https://service.ariba.com/Supplier.aw. Any additional information can be obtained from the above mentioned email address.
Economic operators need to complete and submit a response to the relevant procurement documents by the deadline date set out in these documents.
To register or to check if you are already registered in Ariba log on to https://service.ariba.com/Supplier.aw. Interested participants must read the instructions carefully before proceeding with registration and are advised to satisfy themselves that they
understand all the requirements of this opportunity and the procurement exercise before submitting their response. For help on uploading your responses, please refer to
https://support.ariba.com/Adapt/Ariba_Network_Supplier_Training. If the problem persists please contact Ariba_Supplier_Enablement@tfl.gov.uk.
Please note, even if you are already a registered supplier on SAP Ariba you must without any delay confirm to the Procurement Lead neilmckenzie@tfl.gov.uk your intention to participate in
this opportunity and your details as follows, so that the Procurement Lead can manually add vital details to the Sourcing Event on SAP Ariba.
You must provide:
- your single point of contact first name and surname
- your email address
- your position in the organisation
- your organisation name
VI.4) Procedures for review
VI.4.1) Review body
Transport for London
London
UK
VI.5) Date of dispatch of this notice
03/05/2024