Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
University of Cumbria
Fusehill Street
Carlisle
CA1 2HH
UK
E-mail: dawn.davidson@cumbria.ac.uk
NUTS: UKD1
Internet address(es)
Main address: https://in-tendhost.co.uk/universityofcumbria
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Provision of Media Buying Services
Reference number: 18-015 S/MAR
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
Nationwide the number of young and mature students entering higher education has decreased significantly over recent years, resulting in a more competitive environment for universities and an ever-pressing need for innovation and pioneering spirit. The University of Cumbria are seeking to work with a passionate digital marketing agency to create a new, dynamic student recruitment strategy for 2018/19 and beyond. Using a highly insight-driven methodology, and with the application of a range of content delivery channels and robust monitoring tools, this tender invites experts in CRO strategy, content marketing and digital media to work with the university to craft a sector-leading approach to increasing market reach, content sharing and conversion across the core website, email, social media and the various other marketing channels. For more information and access to the ITT document, please go to https://in-tendhost.co.uk/universityofcumbria
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
150 000.00
GBP
II.2) Description
II.2.3) Place of performance
NUTS code:
UKD
Main site or place of performance:
II.2.4) Description of the procurement
Digital Marketing Services
II.2.5) Award criteria
Cost criterion: Cost
/ Weighting: 20 %
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2018/S 065-144929
Section V: Award of contract
Contract No: 18-015 S/MAR 2018/S 065-144929
Title: Media Buying Services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
29/05/2018
V.2.2) Information about tenders
Number of tenders received: 14
Number of tenders received by electronic means: 14
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
SMRS
Manchester
UK
NUTS: UKD1
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
Lowest offer:
120 023.00
GBP
/ Highest offer:
153 563.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
University of Cumbria
Fusehill Street
Carlisle
CA1 2HH
UK
VI.4.2) Body responsible for mediation procedures
University of Cumbria
Fusehill Street
Carlisle
CA1 2HH
UK
E-mail: dawn.davidson@cumbria.ac.uk
Internet address(es)
URL: https://in-tendhost.co.uk/universityofcumbria
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
VI.4.4) Service from which information about the review procedure may be obtained
University of Cumbria
Fusehill Street
Carlisle
CA1 2HH
UK
E-mail: dawn.davidson@cumbria.ac.uk
Internet address(es)
URL: https://in-tendhost.co.uk/universityofcumbria
VI.5) Date of dispatch of this notice
02/07/2018