Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
University of Sussex
Brighton
BN1 9RH
UK
Contact person: Kelly Feldman
E-mail: k.feldman@sussex.ac.uk
NUTS: UKJ2
Internet address(es)
Main address: www.sussex.ac.uk
Address of the buyer profile: https://supplierlive.proactisp2p.com/Account/Login
I.2) Joint procurement
The contract is awarded by a central purchasing body
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
US_22055 - Media Advertising
Reference number: DN2612
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
The contract(s) under tender will cover all types of online and offline advertising services for student recruitment marketing, including, but not limited to, planning and strategy input, platform/channel expertise and advice, making recommendations to meet objectives, buying media space, campaign management, optimisation, tracking, reporting and evaluation.
II.1.6) Information about lots
This contract is divided into lots:
Yes
II.1.7) Total value of the procurement
Lowest offer:
1.00
GBP/ Highest offer:
2 800 000.00
GBP
II.2) Description
Lot No: 1
II.2.1) Title
Lot 1 – Online advertising (Digital)
II.2.2) Additional CPV code(s)
79340000
II.2.3) Place of performance
NUTS code:
UKJ2
II.2.4) Description of the procurement
We are seeking a supplier that can support our recruitment objectives from campaign
planning through to delivery. This will be achieved through a detailed knowledge of our
target audiences combined with a deep knowledge of paid for social and search platforms. Activities may range from overarching University level awareness raising and promotion, to
subject area specific activities as well as individual courses.
We work with a roster of design agencies to deliver the creative for many of our campaigns however, creative expertise and support, whether developing initial concepts or adapting existing creative for specific channels is something that we expect the successful bidder to be able to fulfil.
II.2.5) Award criteria
Quality criterion: Technical
/ Weighting: 90
Cost criterion: Costs
/ Weighting: 10
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: 2
II.2.1) Title
Offline advertising (Out of Home)
II.2.2) Additional CPV code(s)
79340000
II.2.3) Place of performance
NUTS code:
UKJ2
II.2.4) Description of the procurement
We will work with an agency to develop and deliver tightly targeted offline/out-of-home
awareness and student recruitment campaigns. Activity is usually planned to coincide
with key dates in the recruitment calendar.
• in advance of recruitment events,
• in the run-up to application deadlines
• and for UG students, in advance of Clearing.
• When budgets allow, we also run awareness boosting activity when students
are in the research and consideration periods of their university application
journey.
The main focus of this activity for prospective students will be to raise awareness of
the university, prompt visits to our website and to drive appropriate visitors to the open
day booking pages on our website.
We require an agency to work with us to maximise the value of our budgets and help
us plan our activity to reach our priority audiences as efficiently as possible.
II.2.5) Award criteria
Quality criterion: Technical
/ Weighting: 90
Cost criterion: Cost
/ Weighting: 10
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2023/S 000-006580
Section V: Award of contract
Lot No: 1
Contract No: US_22055a
Title: US_22055 - Media Advertising
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
22/08/2023
V.2.2) Information about tenders
Number of tenders received: 22
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Anything is Possible Media Limited
Third Floor, Frederick House, 41-46 Frederick Place,
Brighton
BN1 4EA
UK
NUTS: UKJ2
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
Lowest offer:
1.00
GBP
/ Highest offer:
2 016 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 2
Contract No: US_22055b
Title: Offline advertising (Out of Home)
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
22/08/2023
V.2.2) Information about tenders
Number of tenders received: 15
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Meerkat Works Ltd
Brighton
UK
NUTS: UKJ2
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
Lowest offer:
1.00
GBP
/ Highest offer:
1 680 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
University of Sussex
Brighton
UK
VI.5) Date of dispatch of this notice
23/04/2024