CONTRACT NOTICE – NATIONAL

1 Authority Details

1.1

Authority Name and Address

1.2

Address from which documentation may be obtained

1.3

Completed documents must be returned to:

2 Contract Details

2.1

Title

Eryri Snowdonia Mountains and Coast Digital Marketing Campaign

2.2

Description of the goods or services required

Cyngor Gwynedd has been successful in securing a budget of over £1.6m for the Diwyllesiant Project from the UK Shared Prosperity Fund.

The project aims to promote culture and heritage, physical well-being and healthy living, and develop a sustainable visitor economy. The Diwyllesiant program is delivered as a cross-service project within the Authority, which aims to operate across three priority areas - Culture and Heritage, Healthy and Active Living, and the Sustainable Visitor Economy – for the benefit of, and to support the well-being of Gwynedd residents, communities, businesses, and environment.

One of the outputs of the project is to implement a digital marketing campaign to promote the visitor economy and generate 5,000 additional visitors and £250,000 worth of income to the local economy and communities.

Cyngor Gwynedd is looking to appoint a suitably qualified company to develop and implement a digital marketing campaign to promote the Eryri Snowdonia Mountains and Coast Tourism Marketing Area which includes the Eryri National Park, Llŷn Peninsula and Cambrian Coastline.

The working title of the digital marketing campaign will be known as ‘Lleol i Ni’ meaning ‘Local to Us’ with the main objectives of promoting the area’s cultural, heritage, language, landscape, local produce, communities and outdoor opportunities.

The campaign will need to consider the principles outlined in the Gwynedd and Eryri Sustainable Visitor Economy Plan 2035 when developing the campaign assets and the various marketing and communication messages. This will support our strategic aims of creating a visitor economy for the benefit and wellbeing of the people, environment, language and culture of Gwynedd and Eryri.

NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=140064.

The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx.

Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.

2.3

Notice Coding and Classification

2.4

Total quantity or scope of tender

A budget of £100,000 + VAT is available.

3 Conditions for Participation

3.1

Minimum standards and qualification required

The supplier must complete the PQQ (Pre-qualification questionnaire) in order for the rest of his/her bid to be considered.

4 Administrative Information

4.1

Type of Procedure

Single stage

4.2

Reference number attributed to the notice by the contracting authority

N/a

4.3

Time Limits

4.5

Language or languages in which tenders or requests to participate can be drawn up

4.6

Tender Submission Postbox

5 Other Information

5.1

Additional Information

This tender will be assessed on the basis of 80% quality / 20% price.

(WA Ref:140064)

The buyer considers that this contract is suitable for consortia bidding.

5.2

Additional Documentation

5.3

Publication date of this notice