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Contract Notice

Contract for Commercial Partner(s) to manage Advertising & Sponsorship Assets on behalf of Conwy CBC

  • First published: 05 September 2014
  • Last modified: 05 September 2014

Contents

Summary

OCID:
ocds-kuma6s-014651
Published by:
Conwy County Borough Council
Authority ID:
AA0389
Publication date:
05 September 2014
Deadline date:
09 October 2014
Notice type:
Contract Notice
Has documents:
Yes
Has SPD:
No
Has Carbon Reduction Plan:
No

Abstract

Conwy County Borough Council is seeking bids from suitably qualified and experienced Commercial Partner(s) (“Service Provider(s)”) for to pro-actively improve the Council's revenue generation from advertising and sponsorship, and who will work in partnership with the Council to plan & implement innovative ways of improving revenues. It is expected that this will involve the Service Provider(s) implementing and maintaining advertising and sponsorship inventory utilising the council's assets, and selling advertising and sponsorship for these. CPV: 79340000, 79341000, 79341100, 79341200, 79341400, 79342000, 79342200, 79410000.

Full notice text

CONTRACT NOTICE – OFFICIAL JOURNAL

Section I: Contracting Authority

I.1)

Name, Address and Contact Point(s)


Conwy County Borough Council

Corporate Procurement and Contracts Team, Bodlondeb, Bangor Road

Conwy

LL32 8DU

UK

Lynne Vincent

+44 1492574118



http://www.conwy.gov.uk

http://www.sell2wales.gov.uk/search/Search_AuthProfile.aspx?ID=AA0389

www.sell2wales.gov.uk

www.sell2wales.gov.uk
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I.2)

Type of contracting Authority and Main Activity or Activities

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No

Section II: Object of the Contract

II.1)

Description

II.1.1)

Title attributed to the contract by the contracting authority

Contract for Commercial Partner(s) to manage Advertising & Sponsorship Assets on behalf of Conwy CBC

II.1.2(a))

Type of works contract

II.1.2(b))

Type of supplies contract

II.1.2(c))

Type of service contract

13

II.1.2)

Main site or location of works, place of delivery or performance

Conwy



UKL13

II.1.3)

This notice involves

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II.1.4)

Information on framework agreement (if applicable)

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Number of participants to the framework agreement envisaged

Duration of the framework agreement

Justification for a framework agreement the duration of which exceeds four years

Estimated total value of purchases for the entire duration of the framework agreement

Frequency and value of the contracts to be awarded

II.1.5)

Short description of the contract or purchase(s)

Conwy County Borough Council is seeking bids from suitably qualified and experienced Commercial Partner(s) (“Service Provider(s)”) for to pro-actively improve the Council's revenue generation from advertising and sponsorship, and who will work in partnership with the Council to plan & implement innovative ways of improving revenues.

It is expected that this will involve the Service Provider(s) implementing and maintaining advertising and sponsorship inventory utilising the council's assets, and selling advertising and sponsorship for these.

NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at http://www.sell2wales.gov.uk/Search/Search_Switch.aspx?ID=14651.

The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at http://www.sell2wales.gov.uk/sitehelp/help_guides.aspx.

Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.

II.1.6)

Common Procurement Vocabulary (CPV)

79340000
79341000
79341100
79341200
79341400
79342000
79342200
79410000

II.1.7)

Contract covered by the Government Procurement Agreement (GPA)

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II.1.8)

Division into lots

Yes

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II.1.9)

Will variants be accepted

No

II.2)

Quantity or Scope of the Contract

II.2.1)

Total quantity or scope

II.2.2)

Options

Provisional timetable for recourse to these options

Number of possible renewals

In the case of renewable supplies or service contracts, estimated time frame for subsequent contracts

Section III: Legal, Economic, Financial and Technical Information

III.1)

Conditions Relating to the Contract

III.1.1)

Deposits and guarantees required

III.1.2)

Main Terms of financing and payment and/or reference to the relevant provisions

III.1.3)

Legal form to be taken by the grouping of suppliers, contractors or service providers to whom the contract is to be awarded

III.1.4)

Other particular conditions to which the performance of the contract is subject

III.2)

Conditions for Participation

III.2.1)

Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers


III.2.2)

Economic and financial capacity





III.2.3)

Technical capacity





III.2.4)

Reserved contracts

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Section IV: Procedure

IV.1)

Type of Procedure


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Justification for the choice of accelerated procedure

IV.1.1)

Have candidates already been selected?

No

IV.1.2)

Limitations on the number of operators who will be invited to tender or to participate

3

Objective criteria for choosing the limited number of candidates

IV.1.3)

Reduction of the number of operators during the negotiation or dialogue

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IV.2)

Award Criteria

No


Yes

No

IV.2.2)

An electronic auction will be used

No

IV.3 Administrative Information

IV.3.1)

Reference number attributed to the notice by the contracting authority

CCBC/A&S/14

IV.3.2)

Previous publication(s) concerning the same contract

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Other previous publications

IV.3.3)

Conditions for obtaining specifications and additional documents



 


IV.3.4)

Time-limit for receipt of tenders or requests to participate

 09-10-2014  12:00

IV.3.5)

Date of dispatch of invitations to tender or to participate to selected candidates

 22-10-2014

IV.3.6)

Language or languages in which tenders or requests to participate can be drawn up

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IV.3.7)

Minimum time frame during which the tenderer must maintain the tender 

IV.3.8)

Conditions for opening tenders





Section VI: Other Information

VI.1)

Indicate whether this procurement is a recurrent one and the Estimated timing for further notices to be published


VI.2)

Does the contract relate to a Project/Programme financed by Community Funds?

No



VI.3)

Additional Information

*This Pre-Qualification Questionnaire (“PQQ”) has been issued by the Council as the first stage of a competitive procedure with negotiation process being conducted in accordance with the Competitive procedure with negotiation under the Public Contract Regulations 2014.

*It is a competitive process where negotiations are to be carried out with all the bidders still in the procurement. Following negotiation on submitted tenders thre will be a formal end to the negotiating and bidders will then be invited to submit a revised tender.

*Conwy County Borough Council is seeking bids from suitably qualified and experienced Commercial Partner(s) (“Service Provider(s)”) for to pro-actively improve (and maximise) the Council's revenue generation from advertising and sponsorship and venue naming rights, and who will work in partnership with the Council to plan & implement innovative ways of improving revenues.

*The Council is seeking to significantly increase the levels of revenue it currently holds across its assets and geographical area – in order to support corporate activities.

*It is expected that this will involve the Service Provider(s) implementing and maintaining advertising and sponsorship inventory and naming rights packages utilising the council's assets, and selling advertising and sponsorship / naming rights for these, with a delivery of significant and sustained income to the council either as guaranteed annual income and / or as a share of profits (net of all costs).

*Subject to the successful completion of the procurement process, the Council intend to award public services concession contract(s) to the successful supplier(s), but reserves the right not to award contract(s) for Lots if no suitable bids are received.

*The Council has identified a number of high-traffic locations of value to advertisers wishing to reach the Conwy County Borough Council population and visitors. Tenderers may also wish to examine Council GIS data to identify further locations they feel should be suitable for advertising and / or sponsorship, and further detailed GIS data identifying council assets can be provided to tenderers on request.

*Conwy's territory is extensive, and includes some of the most highly-visited locations in Wales, with significant business and tourist visitors. Towns in the area with populations & visitors of significant interest to advertisers include Llandudno, Conwy, Colwyn Bay, Abergele, Betwys-Y-Coed. There is significant scope for advertising opportunity adjacent to main roads including the A55, A470, A5.

*The Council is dividing this tender into 8 Lots:

1. Advertising: Large-format advertising, adjacent to A road highways, & other high profile locations.

2. Advertising: 6-sheet advertising – at roadside, in town & retail areas, car parks, leisure centres.

3. Advertising: Lamp column advertising, within towns and adjacent to retails areas.

4. Advertising: Digital screens advertising - at public-facing council locations and on council assets, on existing (or contractor-implemented) screens.

5. Advertising: In the Council's magazine, 'Bulletin'

6. Sponsorship sales: For roundabouts / boundary signage / verges.

7. Sponsorship sales [local and regional tier 2 sponsors]: For the large sports stadium complex at Parc Eirias, & the cultural & Llandudno's premiere cultural and conference / exhibition centre, Venue Cymru.

8. Sponsorship: Naming rights sponsorship and preferred partner sponsorship sales [international & national, tier 1 sponsors] for Parc Eirias & Venue Cymru.

*About Venue Cymru, a major cultural, theatrical and conference venue:

Venue Cymru plays an important role in the provision of high quality live performances from Wales, the UK and internationally for the people of North Wales and beyond. It also provides North Wales with an unequalled facility for conferences, events and exhibitions, playing an important role in the economic life of the area. A wide range of sponsorship opportunities can be sold at Venue Cymru, in addition to overall naming rights for the venue.

*Venue Cymru successfully attracts events from across UK and Europe and currently hosts over 1,000 events each year. Each year an average of 180,000 tickets are sold via the box office, with 27% of tickets purchased by patrons outside of North Wales.

*About Parc Eirias, a major sporting stadium, sports complex and concert venue:

Parc Eirias Stadium is a major events and sports venue that attracts and hosts national and international events, provides a centre of sporting excellence, hosts rugby events which receive massive UK & global TV coverage. A wide range of sponsorship opportunities can be sold at Parc Eirias, in addition to overall naming rights for the venue.

*150 events have been held at EIRIAS during the first two years of operation and have contributed over GBP2 million to the local economy. National and International Rugby (IRB) games have been held at the facility which have been televised – either live or in highlight packages to over 90 countries, with known reach into 140 million TV homes globally, including 10 million UK TV homes.

*High profile entertainment concerts have been delivered at the venue with top-line artists, including Tom Jones and Jesse J headlining on consecutive nights at the Access All Eirias (AAE) concert. Concerts attract crowds of up to 14,000.

*Conwy County Borough Council promotes a Sustainable Procurement Policy as sustainability issues continue to gain importance, locally, nationally and globally. The Council recognise that as a local authority, it is in a particularly strong position to influence the market.

*A Competitive Tender procedure with Negotiation will apply through a two stage tender process.

*Suppliers are required to express an interest and obtain a copy of the Pre Qualification Questionnaire issued on Sell2Wales

(WA Ref:14651)

Under the terms of this contract the successful supplier(s) will be required to deliver Community Benefits in support of the authority’s economic and social objectives. Accordingly, contract performance conditions may relate in particular to social and environmental considerations. The Community Benefits included in this contract are:

Conwy County Borough Council promotes a Sustainable Procurement Policy as sustainability issues continue to gain importance, locally, nationally and globally. The Council recognise that as a local authority, it is in a particularly strong position to influence the market.

VI.4)

Procedures for appeal

VI.4.1)

Body responsible for appeal procedures










Body responsible for mediation procedures










VI.4.2)

Lodging of appeals

VI.4.3)

Service from which information about the lodging of appeals may be obtained










VI.5)

Dispatch date of this Notice

 05-09-2014

ANNEX B

Information About Lots

1     Advertising: Large-format advertising.

1)

Short Description

The council wishes to implement a contract for advertising sales and management services for large format advertising on council-owned land / assets. The council currently has no large format advertising inventory.

The type of advertising inventory envisaged to be implemented by the contracted supplier may include:

- Large gateway advertising structures at high-traffic entries to the council area, or near major roads [including fixed, scrolling, illuminated, digital, other types]

- 96-sheet [including fixed, scrolling, illuminated, digital, other types]

- 48-sheet [including fixed, scrolling, illuminated, digital, other types]

- Other large-format sized [fixed, scrolling, illuminated, other types]

- Both permanent sites and finite-duration temporary sites [for example at locations of refurbishments, construction, demolition etc].

2)

Common Procurement Vocabulary (CPV)

79340000
79341000
79341100
79341200
79341400
79342000
79342200
79410000

3)

Quantity or scope

Minimum of 3


4)

Indication about different contract dates

5)

Additional Information about lots

ANNEX B

Information About Lots

2     Advertising: 6-sheet.

1)

Short Description

The council wishes to implement contract(s) for advertising sales and management services for 6-sheet format advertising on council-owned land / assets. The council currently has no 6-sheet format advertising inventory.

The type of advertising inventory envisaged to be implemented by the contracted supplier may include:

- 6-sheet sized posters which are free-standing street furniture items on-pavement.

- 6-sheet sized posters attached to council assets (eg walls at council venues eg Venue Cymru, Parc Eirias, leisure centres, on seafront shelters etc).

- 6-sheet sized posters within council car parks.

2)

Common Procurement Vocabulary (CPV)

79340000
79341000
79341100
79341200
79341400
79342000
79342200
79410000

3)

Quantity or scope

Minimum of 3


4)

Indication about different contract dates

5)

Additional Information about lots

ANNEX B

Information About Lots

3     Lamp column advertising.

1)

Short Description

The council wishes to implement contract(s) for advertising sales and management services for lamp column advertising on council-owned lamp columns. The council currently has no lamp column advertising inventory. The council has approximately 17,221 lamp columns in the area.

The type of advertising inventory may include:

- Lamp column banners.

- Illuminated advertising panels attached to lamp columns.

- Advertisements wrapped around the base of lamp columns.

2)

Common Procurement Vocabulary (CPV)

79340000
79341000
79341100
79341200
79341400
79342000
79342200
79410000

3)

Quantity or scope

Minimum of 3


4)

Indication about different contract dates

5)

Additional Information about lots

ANNEX B

Information About Lots

4     Digital screens advertising.

1)

Short Description

Digital screens advertising - at public facing council locations and on council assets, on existing (or contractor implemented) screens.

2)

Common Procurement Vocabulary (CPV)

79340000
79341000
79341100
79341200
79341400
79342000
79342200
79410000

3)

Quantity or scope

Minimum of 3


4)

Indication about different contract dates

5)

Additional Information about lots

ANNEX B

Information About Lots

5     Advertising: In the Council's magazine, 'Bulletin'

1)

Short Description

The council wishes to implement a contract for advertising sales for advertising in the council's magazine Bulletin, which currently does not carry advertising.

2)

Common Procurement Vocabulary (CPV)

79341000
79341100
79341200
79341400
79342000
79342200
79410000
79340000

3)

Quantity or scope

Minimum of 3


4)

Indication about different contract dates

5)

Additional Information about lots

ANNEX B

Information About Lots

6     Sponsorship sales: For roundabouts / boundary signage / verges.

1)

Short Description

The council wishes to implement contract(s) for advertising sales and management services for sponsorship of council roundabouts, boundary signs and verges. The council currently has only one sponsored roundabout, sold in-house.

2)

Common Procurement Vocabulary (CPV)

79340000
79341000
79341100
79341200
79341400
79342000
79342200
79410000

3)

Quantity or scope

Minimum of 3


4)

Indication about different contract dates

5)

Additional Information about lots

ANNEX B

Information About Lots

7     Local & regional sponsorship sales: For sports stadium complex Parc Eirias, plus the cultural and conference / exhibition centre, Venue Cymru.

1)

Short Description

The council wishes to implement a contract for sponsorship sales to local / regional tier 2 (ie of lower value) sponsors for sponsorship of sports stadium complex Parc Eirias, plus the cultural and conference / exhibition centre, Venue Cymru.. The council currently has a small amount of local sponsorship, sold in-house, which is primarily in-kind sponsorship. These sponsorships will primarily be internal to buildings, and be of a smaller scale to the sponsorships in Lot 8.

2)

Common Procurement Vocabulary (CPV)

79340000
79341000
79341100
79341400
79342000
79342200
79410000
79341200

3)

Quantity or scope

Minimum of 3


4)

Indication about different contract dates

5)

Additional Information about lots

ANNEX B

Information About Lots

8     Sponsorship: A naming rights sponsorship broker for Parc Eirias & Venue Cymru.

1)

Short Description

The council wishes to implement contract(s) for the provision of Services to act as the broker / sales agent for naming rights and preferred partner sponsorship (ie higher value) sales [international & national, tier 1 sponsors] for sports stadium complex Parc Eirias, plus the cultural and conference / exhibition centre, Venue Cymru.

2)

Common Procurement Vocabulary (CPV)

79340000
79341000
79341200
79341400
79342000
79342200
79410000
79341100

3)

Quantity or scope

Minimum of 3


4)

Indication about different contract dates

5)

Additional Information about lots


Coding

Commodity categories

ID Title Parent category
79340000 Advertising and marketing services Market and economic research; polling and statistics
79341400 Advertising campaign services Advertising services
79341100 Advertising consultancy services Advertising services
79341200 Advertising management services Advertising services
79341000 Advertising services Advertising and marketing services
79410000 Business and management consultancy services Business and management consultancy and related services
79342000 Marketing services Advertising and marketing services
79342200 Promotional services Marketing services

Delivery locations

ID Description
1013 Conwy and Denbighshire

Alert region restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

ID Description
There are no alert restrictions for this notice.

Document family

Notice details
Publication date:
05 September 2014
Deadline date:
09 October 2014 00:00
Notice type:
Contract Notice
Authority name:
Conwy County Borough Council
Publication date:
21 May 2016
Notice type:
Contract Award Notice
Authority name:
Conwy County Borough Council

About the buyer

Main contact:
N/a
Admin contact:
N/a
Technical contact:
N/a
Other contact:
N/a

Further information

Date Details
12/09/2014 12:36
REPLACED FILE: Pre Qualification Questionnaire (PQQ) - CCBC A&S 14
Pre Qualification Questionnaire
12/09/2014 12:42
Additional LOT to Tender
LOT 9 = Bus Shelter advertising to be determined under section 115E91)(a) of the Highways Act 1980
29/09/2014 12:58
Annex 1 within PQQ
Please note the attached corrected version for the Scoring Matrices, (Annex 1) due to the administration error held in the previous document. Thank you
29/09/2014 13:00
ADDED FILE: Annex 1 within PQQ Document
Pre Qualification Questionnaire (2)

Postbox

The awarding buyer has indicated that it will accept electronic responses to this notice via the Tender Submission Postbox facility.

Submit your tender response electronically in a secure environment.

To create an electronic response please click the "Add to my interest list" button at the top of the page.

For more information on the Postbox Facility please refer to the user guide:

Q&A

Ask the buyer any questions you may have relating to this notice. To ask the buyer a question or questions please click the "View Questions and Answers" button.

Additional Documents

The following additional documents have been attached to this notice. To obtain these documents please select the individual file names below.

Current documents

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doc
doc405.50 KB
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docx
docx110.35 KB
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Replaced documents


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